Social Networks: "Social Media's Top 5 Contributions to Society"

While many people have a negative view of Facebook, I would like to offer a twist on the role the social networking site has in society. In Samantha Rupert’s article “Social Media’s Top 5 Contributions to Society,” she summarizes five benefits social media has in our society. First, she explains that Facebook is a forum for support and safety information during a crisis. For example, during Superstorm Sandy, most people didn’t have power. However, some cell networks and WiFi towers were still operational. Many people used Facebook to detail the destruction and reassure friends or family that they were safe. Secondly, Rupert says that Facebook is a valuable aid for crime-solving. Police departments like the NYPD are beginning to investigate gang-related crimes on social media networks. Recently, the NYPD nabbed about 60 gang members who boasted about violent crimes on social media networks. Third, Facebook and other social media platforms are a form of political influence. Social media has given a true voice to the people. It allowed people to rally for same sex marriage equality while the Supreme Court heard cases regarding the issue. The wide range of people that use Facebook make it a powerful political voice. Fourth, Facebook is currently the best way yet to connect across vast distances. It allows friends and families from far and wide to connect with ease, without having to waste money paying for international phone calls. It also offers a visual for these people who haven’t seen their loved ones in a while because different pictures can be posted. Fifth and finally, social media has revolutionized brand engagement. It has completely transformed the marketing industry. A report from BIA/Kelsey projects social media revenue to exceed $11 Billion by 2017. Because brands have the opportunity to personally engage with customers like never before through these sites, their sales are skyrocketing. People like to see brands respond to them when the mention a company in a Facebook post or a tweet or anything on social media. Interaction through social media is fueling sales and brand success in the media world. So while many might throw harsh criticism at Social Media and the role it plays in our society, Rupert offers a spin on the common negative opinions and opens eyes to the good role social media plays in our society.